There are so many creative ways jewelers display and promote their business.
Earlier in the year, we asked our Nicole Barr retailers to share their experiences of 2020 and how they “turned lemons into lemonade” during a difficult year. The prize draw was won by “Plants the Jewellers” in Staffordshire, U.K. and Grace received her free necklace from our new Aurora Collection.
Here’s what Grace shared: "During 2020 we realized our online presence really needed to be streamlined. After the March lockdown we changed our website to a more user-friendly platform and really focused on marketing it. I really believe it kept us afloat during the November lockdown and now. We also started offering virtual appointments via Zoom or Face Time. This did really well and we continue to offer this service."
Plants the Jewellers are a second-generation family-run independent jewelers situated in Stone, Staffordshire, U.K. They were founded in 1993 by Peter and Avril Plant – but the store is now run by their daughters Grace and Ellie. Grace said, "We pride ourselves on our high standard of customer service."