Hardy's Designer Jewellers in Dorchester
Hardy’s Jewellers in Dorset, UK is a family owned and run jewellers with shops in Sherborne and Dorchester, UK as well as having their own workshop. They’ve been in business for 32 years and specialize in their own designs – as well as featuring exclusive designers like Nicole Barr.
James Hardy joined his father in the business in 1997 and enjoys creating unique jewellery pieces himself for their customers. When asked what sets them apart from other jewellers he said, “Our honesty in dealing with customers has to be number one – followed by a genuine desire to help people, which our entire team subscribe to.” James works from the Dorchester shop, which is set in a beautiful open timbered building dating to 1580 - (there has been a jewellers on the site since 1780). His father Norman manages the original Sherborne shop – so it’s very much a family business.
Hardy’s have stocked Nicole Barr for 3 years and it has proven to be popular year after year, “due to its varied and interesting designs, coupled with traditional enamelling techniques,” James said. “Butterflies and dragonflies always prove to be in fashion,” he added, though they sell a wide spectrum of styles including contemporary designs. They feature Nicole Barr along with other designers on their website – but do not sell online at this time. “We don’t have any plans to do so,” James said, “as I find it very impersonal. But I also recognize that times are changing so we will see what the future brings.” Like many jewellers, James still finds that featuring some product online creates a colourful showcase for what’s on offer in their shop. (Nicole Barr offers free image downloads for your website or I-pad/tablet from their wholesale website.)
Any promotions that worked well for you? “This year at Christmas we had a small Christmas tree with snowflakes for decoration. When we sold an item, we invited the customer to choose a snowflake – inside of which was a range of offers from free chocolates to a discount on their purchase. This proved to be very successful and is something we will do again next year,” James said.
Visit them at: 1 Cornhill, Dorchester, Dorset DT1 1BA Phone: 01305 263313
or Hardys Of Sherborne 42 Cheap St, Sherborne, Dorset DT9 3PX Phone: 01935 814540