Encouragement During the Pandemic


With retail stores temporarily closing during this pandemic, every day brings its own challenges in business.  Survival seems to lend itself to creative adjustments -- as shown through many desperate times in history.  However, thanks to the internet, we can get ideas on how to do business during these tough times.  Below is a (growing) list of articles that may be of encouragement.

Please CONTACT US if you have an idea that worked for you and would like to share it with other jewelers. 

What Should You Be Posting on Social Media Now?  -- by jckonline.com

Jewelry Industry Coronavirus Resources -- by jckonline.com

Coronavirus Social Media Tips for Business Owners [9 Social Media Post Ideas for COVID-19] -- YouTube video by Angie Gensler

How to Apply For Those Paycheck Protection Loans -- by jckonline.com

Should You Apply for Business Interruption Insurance? -- by jckonline.com

WEBSITE TIP:  "Keep your website evolving.  HOW? A blog and regular new product introductions can do wonders for SEO, but the rest of your content should be changing, too. Stop thinking of your website as a creative product and start thinking about it as a creative process. WHY? Your website should never be done. It should feel like the inside of your jewelry store, not the inside of a brochure. A website that is created, then remains static for the next few years, is a dud as far as search engines are concerned."  - by Andrea Hill, Instore Magazine. 
(Note - if you need any Nicole Barr photos or videos for your website, just email 

Coping with the Coronavirus: A Business Survival Guide by Jeweller Magazine, Australia

What Jewelers Should Do Now to Prepare For "Business as Usual"  -- by Shane Decker,  Instore Magazine

Tags :coronavirus, social media

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